It's important for our logo designs to work well in black and white, first.
ITC Avante Garde Pro, a classic font that doesn't suffer from the fatigue of overuse, served as the spine for the new lockup.
The Before & After demonstrates a dramatic modernization of the brand identity.
Our broad exploration helped our client focus on what ultimately resonated best with their brand.
As Premier Mounts prepped itself for acquisition, the company hired PatternBreak to give its brand an overall refresh that included a logo redesign and website overhaul. As the world’s foremost manufacturer of mounting hardware for television displays (you might own one and not even know it), we sought to give the brand a big and bold look that would be visible from a mile away. As you can see from our exploration sample, our designs explored a wide gamut of possibilities before landing on the simple yet impactful solution that would become the final.
ClientPremier MountsYear2020ServicesGraphic Design, Logo Design, Branding