PELICAN Branding & Strategy

Pelican needed a flexible website that satisfied the needs of several of their business units. The first step was building out an information architecture suite of documents that included wireframes, flow charts, site maps, user journeys, etc. Ultimately, an ultra-simplified 3 option navigation was chosen as the best choice for usability. Pelican's internal IT department was tasked with developing the site for security reasons, but PatternBreak built CSS examples to ensure that animation and styling remained consistent from our original designs.

Pelican wanted an outside perspective on its new phone case packaging design. Since we helped write the rules for this brand, so we knew exactly where they could be broken. Our designs leveraged photography to transport the user out of the mall store and into a story of their own. These visual adventures also support the pillars of the Pelican consumer brand - rugged, adventure, and reliability in extreme conditions.

PatternBreak worked closely with Molecular Infusions on their launching their Rubi Pen cannabis vape pod. We planned and executed a launch strategy on social media across multiple platforms and built a destination website to allow consumers to take a deeper dive with the product. Marketing for Cannabis can be tricky, with idiosyncratic guidelines varying from platform to platform, restrictive advertising policies along with a pool of influencers that produce varying results. Our experience helps clients navigate this exciting new space. We can guide you through the do's and don'ts and identify influencer and paid media strategies that produce real results.