NOLET’S Gins Website

PatternBreak manages all social media channels and the brand website for NOLET'S Gin. In developing our social strategy for the spirits brand we architected a content plan that included original cocktail recipes, product and field photography, design and animation for videos, gifs, cinemagraphs, illustrations and Instagram stories. In managing the website we are able to achieve a seamless workflow between social and digital, which ultimately routes the user to engage with the product in real life.

Pelican needed a flexible website that satisfied the needs of several of their business units. The first step was building out an information architecture suite of documents that included wireframes, flow charts, site maps, user journeys, etc. Ultimately, an ultra-simplified 3 option navigation was chosen as the best choice for usability. Pelican's internal IT department was tasked with developing the site for security reasons, but PatternBreak built CSS examples to ensure that animation and styling remained consistent from our original designs.

PatternBreak works closely with ADIDAS Basketball on a variety of strategic initiatives; internal, industry and consumer facing. No matter who the audience is, adidas understands the power of good design across all communications at every brand touchpoint. PatternBreak provides strategy development, design and research on both long-term and short-term assignments. Ultimately, we create functional design with clear messaging, easily presentable arcs, and available deeper dives as they also function as powerful leave-behinds.