NOLET’S Gins Social Media ’19

The NOLET'S Gin website is a destination that intellectually and physically connects users to the product. The underlying theme is one of Discovery. This is realized in a series of full-screen slides that are easy to read and navigate. We explore the history of the Nolet family, a Dutch distilling legacy that reaches over 325 years back in time. We discover the products, in depth and educate the consumer on NOLET'S choice of unique botanical flavors. PatternBreak has created over 100 unique cocktail recipes and their associated content included photography, video and social media teases. We know that in order to create a truly viable web presence, a good site needs to have utility to users beyond selling, so we've created a unique recipe archive for gin lovers the world wide.

PatternBreak developed a social strategy for TYLT Electronics as part of the first step of taking over management of their accounts. The custom-designed document opens up by taking stock of the brand's current social equity and eventually outlines steps to transform TYLT's presence from a novelty to a revenue generating sales pipeline. Our research yielded several new avenues to enhance engagement among their current demographic and expand their reach into new ones. In addition to content creation, we connected the brand with social media influencers who brought important stories, posts and comments to increase brand awareness, social engagement and ultimately more clicks to TYLT's e-commerce website.

PatternBreak works closely with ADIDAS Basketball on a variety of strategic initiatives; internal, industry and consumer facing. No matter who the audience is, adidas understands the power of good design across all communications at every brand touchpoint. PatternBreak provides strategy development, design and research on both long-term and short-term assignments. Ultimately, we create functional design with clear messaging, easily presentable arcs, and available deeper dives as they also function as powerful leave-behinds.