The MILK Shop Branding

Pelican Products, Inc. sought PatternBreak's guidance in developing a brand strategy, that included an updated illumination of the brand's vision, ethos and future. Included in this exercise were new, futuristic iterations of their classic Pelican logo. Along with several design presentation explorations of various items from their emerging consumer products division. Our expertise in creating stunning corporate documents that work as both presentations and leave-behinds, allow us to apply beautiful design to help fully express important concepts.

The adidas annual 3v3 tournament is a staple in hoop culture in major markets all over the world. Adidas needed an eye catching branding solution that would require little, if any, localization. While our video-game inspired option was ultimately chosen, the hippie imagery represented an unusual surprise in the world of hoops (although not unusual in the fashion worn by basketball hipsters).

Pathr™ describes itself as "a Machine Learning (ML) solution that employs Spatial Intelligence to help businesses and operators better understand the way that people and objects move throughout their physical space."
PatternBreak was fortunate enough with being tasked with creating the branding for this exciting new venture, originally named Brain of The Store (BoTS). It was important for the logo to to quickly tell the story of the brands complex product offering.