Our strategy resulted a campaign that spoke to both toy fans and gamers.
Content that lacks the feel of predictable advertising is infinitely more shareable and memorable.
Our approach was on-brand, but unusual enough to grab the attention of press accounts.
Likes are just one of the engagement metrics we assess, and often not the most important :)
We built immersive worlds from very limited assets by creating original artwork that seamless blended with what was provided.
Our social content capabilities include motion graphics, cinemagraphs and animated gifs.
Scroll-stopping social content for two of the world’s most recognizable brands, Lego and Marvel, brought together by the brilliant gaming minds at Warner Bros. Interactive Entertainment. Lego’s fanbase spans a wide spectrum of age groups, so our social voice was designed to speak in a language common to most. At times funny, snarky, irreverent and because we’ve all played with them at some point in our lives, nostalgic.
ClientWarner Bros. Interactive Ent.ServicesSocial Strategy, Social Assets, Content Creation