For every 100 passes, there is sure to be at least one great one in there.
Merchandise
Creative mockups help us visualize what our marks look like in potential applications. The feedback from this informs design, and so on...
ADIDAS Trae Young Logo
Trae Young needed a new logo for his expanding line of shoes and apparel with global sportswear giant, Adidas Basketball. Without much initial info to go on, our initial exploration covered a vast spectrum of design approaches, much more voluminous than what can reasonably be displayed here. To craft our logo’s story, we conducted research on the athlete that included interviews with executives at the brand who helped guide the direction, that led us to our final mark.
