An understated design approach in-line with adidas FREE TO CREATE marketing guidelines.
Motion Content
A motion graphics campaign that takes the simplicity of the original design, and turns it on it's head for exciting visuals.
ADIDAS – SVSM – T-MAC 2 Campaign
Another shoe from the RestoMod series (restore & modify). This time adidas’ releases the famous St. Vincent / St. Mary’s colorway – the high school of LeBron James, where he wore a pair of T-MACs before signing with Nike later in his career. This footwear design is already sold out in the aftermarket and most YouTube sneakerhead influencers have already vowed to keep these pristine in their collections. A niche shoe design, for those basketball fans in the know and instant classic from adidas. Just like the release of the shoe, our design approach was simple and understated with subtle winks to the basketball cognoscenti.
