ADIDAS RestoMod Campaign

PatternBreak works closely with ADIDAS Basketball on a variety of strategic initiatives; internal, industry and consumer facing. No matter who the audience is, adidas understands the power of good design across all communications at every brand touchpoint. PatternBreak provides strategy development, design and research on both long-term and short-term assignments. Ultimately, we create functional design with clear messaging, easily presentable arcs, and available deeper dives as they also function as powerful leave-behinds.

PatternBreak worked closely with the black leadership team at adidas' Portland office to help craft the brand's internal and external response to the Black Lives Matter movement. We took their team's ideas and visualized them in an easily understandable way, across all of their digital and social channels. In addition to bringing the leadership team's brief to life, we established a new visual language around their brand taking an activist stand. Much of the original copy and many of the images from the original document have been redacted, changed or altered.

adidas tapped PatternBreak to concept and execute the product launch for Damian Lillard's DAME 7 basketball shoe release in Europe and Asia. Expanding on the Ready for Sport look & feel, PB was able to balance the basic needs of retailers with the long term overarching objectives of the brand. The result was a simplified athlete and footwear focused campaign that elevated both ambassador and product. Minimal noise allows for a more immediate connection with consumers who can be overwhelmed by the maximalist designs so often associated with sports.