Simple design, bright colors and impactful graphics while ensuring that the product is the star of the show.
Animations that bring static characters to life, with Harden's unmistakable swagger.
Complete suite of assets for website, e-comm, social, outdoor & retail.
PatternBreak brings adidas' product samples to life with photography and expert retouching.
Since our campaigns are trafficked worldwide, it is important to bring a global perspective to the creative.
Our approach included hand drawn elements, in keeping with the overall creative ethos of the footwear designs.
The ProBoost line of shoes has an enduring legacy at adidas basketball, dating way back to the early 90’s. Recently the shoe giant has improved the technology and included it in a number of new models. This particular campaign focused on designs inspired by emojis with eye-catching colors and iconography aimed at the Gen Z audience. PatternBreak took great care in bringing out the key elements of each shoe design with visuals that complement but don’t compete with, this amazing hi-technnology line of footwear.
ClientADIDAS BasketballYear2021ServicesAdvertising, Photography, Retail Graphics, Motion Graphics, Website and E-Comm, Print, Outdoor