ADIDAS DAME 7 Launch

PatternBreak worked closely with the black leadership team at adidas' Portland office to help craft the brand's internal and external response to the Black Lives Matter movement. We took their team's ideas and visualized them in an easily understandable way, across all of their digital and social channels. In addition to bringing the leadership team's brief to life, we established a new visual language around their brand taking an activist stand. Much of the original copy and many of the images from the original document have been redacted, changed or altered.

PatternBreak works closely with ADIDAS Basketball on a variety of strategic initiatives; internal, industry and consumer facing. No matter who the audience is, adidas understands the power of good design across all communications at every brand touchpoint. PatternBreak provides strategy development, design and research on both long-term and short-term assignments. Ultimately, we create functional design with clear messaging, easily presentable arcs, and available deeper dives as they also function as powerful leave-behinds.

PatternBreak manages all social media channels and the brand website for NOLET'S Gin. In developing our social strategy for the spirits brand we architected a content plan that included original cocktail recipes, product and field photography, design and animation for videos, gifs, cinemagraphs, illustrations and Instagram stories. In managing the website we are able to achieve a seamless workflow between social and digital, which ultimately routes the user to engage with the product in real life.