Our strategy and concepts helped adidas navigate a cultural paradigm shift in a responsible and authentic way.
Our color system was inspired by the Pan-African flag.
Our recommendation included homepage takeover visualizations.
We are honored to be a part of this rewarding work.
PatternBreak worked closely with the black leadership team at adidas’ Portland office to help craft the brand’s internal and external response to the Black Lives Matter movement. We took their team’s ideas and visualized them in an easily understandable way, across all of their digital and social channels. In addition to bringing the leadership team’s brief to life, we established a new visual language around their brand taking an activist stand. Much of the original copy and many of the images from the original document have been redacted, changed or altered.
ClientADIDAS GlobalServicesStrategy, Design, Copy Tuning, Presentation Materials