Inspired by Abstract Expressionism the artwork in this campaign was sourced from a variety of mediums.
Customizable retail graphics for the European and Asian markets.
Complete suite of digital assets for website, e-comm and social.
One-of-a-kind graphics, many done by hand, elevates this campaign beyond typical computer graphics.
adidas ABSTRACTION campaign evolved from an exclusive line of t-shirt graphics for their roster of top basketball stars James Harden, Damian Lillard and the current godfather of the game, Derek Rose. ABSTRACTION takes its inspiration from abstract expressionists like de Kooning, Pollack, Jasper Johns and Norman Lewis. This was a fun campaign that focused on telling the story of each athlete in a visually arresting way.
ClientADIDAS BasketballYear2021ServicesAdvertising, Retail Graphics, Motion Graphics, Product Photography, Branding, Print, Outdoor