Design storytelling with the intent to express the surrealist tendency to break reality.
We employed mockups, original 3D models and animation to leave no doubt as to our expectations for the final renders.
A muralist's approach to designing the large full court, with an understanding of how it is perceived up-close and far away.
All of our designs took major inspiration cues from the high fashion world currently dominating hip hop culture.
Adidas hired PatternBreak to refresh all of its creative across the 2K universe. The project included several court designs, tournament uniform designs and a complete remake of the adidas store. Our take was that each touchpoint a user has with the adidas brand in the 2K metaverse should tell a story and demonstrate surprising depth.
ClientADIDAS BasketballYear2022ServicesGraphic Design, Mockup Design, 3D illustration