We chose to go against the grain of what is typically expected of a company in the AI space. Fun, endearing and consumer friendly.
We specialize in creating simple visuals that easily explain technologically complex products.
A few of the identities we created as the brand was coming together over the course of several months.
We are team players; even as the brand's name changed, we were able to pivot and create a great identity.
Pathr™ describes itself as “a Machine Learning (ML) solution that employs Spatial Intelligence to help businesses and operators better understand the way that people and objects move throughout their physical space.”
PatternBreak was fortunate enough with being tasked with creating the branding for this exciting new venture, originally named Brain of The Store (BoTS). It was important for the logo to to quickly tell the story of the brands complex product offering.
ClientPathr.AIYear2020ServicesGraphic Design, Logo Design, BrandingLinkpathr.ai