Our countdown campaign involved coordination with LEGO on creating specific 3D assets for each announcement date.
Big, bold, colorful assets that don't feel like a screengrab from something else.
Our approach was on-brand, but unusual enough to grab the attention of press accounts.
Likes are just one of the engagement metrics we assess, and often not the most important :)
We view every asset we create as a unique work of art. Each one tells a quick visual story, and more importantly, makes a lasting impression.
Our social content capabilities include motion graphics, cinemagraphs and animated gifs.
Different content for different platforms keeps things fresh and gives people a reason to follow a brand's various channels.
Fans of Lego and fans of Jurassic Park appreciated our team's insider insight to the fine details of each IP.
Lego Dimensions was an exciting video game in the “toys-to-life” category that included Skylanders and Disney Infinity. These games interacted with real-world toys that that effected the game play. Lego’s version included IP from dozens of well known entertainment franchises and we developed a universal look and feel for social to house them all. We developed unique animations, cinemagraphs and static content to launch and ultimately sustain the new brand through a few years worth of DLC.
ClientWarner Bros. Interactive Ent.ServicesSocial Strategy, Social Assets, Content Creation