MRM Website & Packaging

Pelican wanted an outside perspective on its new phone case packaging design. Since we helped write the rules for this brand, so we knew exactly where they could be broken. Our designs leveraged photography to transport the user out of the mall store and into a story of their own. These visual adventures also support the pillars of the Pelican consumer brand - rugged, adventure, and reliability in extreme conditions.

The NOLET'S Gin website is a destination that intellectually and physically connects users to the product. The underlying theme is one of Discovery. This is realized in a series of full-screen slides that are easy to read and navigate. We explore the history of the Nolet family, a Dutch distilling legacy that reaches over 325 years back in time. We discover the products, in depth and educate the consumer on NOLET'S choice of unique botanical flavors. PatternBreak has created over 100 unique cocktail recipes and their associated content included photography, video and social media teases. We know that in order to create a truly viable web presence, a good site needs to have utility to users beyond selling, so we've created a unique recipe archive for gin lovers the world wide.

PatternBreak worked closely with the black leadership team at adidas' Portland office to help craft the brand's internal and external response to the Black Lives Matter movement. We took their team's ideas and visualized them in an easily understandable way, across all of their digital and social channels. In addition to bringing the leadership team's brief to life, we established a new visual language around their brand taking an activist stand. Much of the original copy and many of the images from the original document have been redacted, changed or altered.