RUBI Pen Digital Strategy

PatternBreak developed a social strategy for TYLT Electronics as part of the first step of taking over management of their accounts. The custom-designed document opens up by taking stock of the brand's current social equity and eventually outlines steps to transform TYLT's presence from a novelty to a revenue generating sales pipeline. Our research yielded several new avenues to enhance engagement among their current demographic and expand their reach into new ones. In addition to content creation, we connected the brand with social media influencers who brought important stories, posts and comments to increase brand awareness, social engagement and ultimately more clicks to TYLT's e-commerce website.

PatternBreak works closely with ADIDAS Basketball on a variety of strategic initiatives; internal, industry and consumer facing. No matter who the audience is, adidas understands the power of good design across all communications at every brand touchpoint. PatternBreak provides strategy development, design and research on both long-term and short-term assignments. Ultimately, we create functional design with clear messaging, easily presentable arcs, and available deeper dives as they also function as powerful leave-behinds.

Pelican Products, Inc. sought PatternBreak's guidance in developing a brand strategy, that included an updated illumination of the brand's vision, ethos and future. Included in this exercise were new, futuristic iterations of their classic Pelican logo. Along with several design presentation explorations of various items from their emerging consumer products division. Our expertise in creating stunning corporate documents that work as both presentations and leave-behinds, allow us to apply beautiful design to help fully express important concepts.